Amra Tareen is a seasoned entrepreneur who has started groundbreaking digital media companies such as Allvoices.com and LittleCast. She has been a pioneer in fields such as citizens media, Facebook video and iOS and Android apps. A former VC, she is the President of Organization of Pakistani Entrepreneurs of North America (OPEN) SV.
Amra is currently the Chief Product Officer of Decorist.com a 3D visualization and eCommerce company focused on the home improvement and home decor industry. Decorist is an affordable online design service that helps consumers with a room makeover, resulting in online sales of furniture, paint and accessories. Decorist is disrupting home improvement and furniture industry with a highly personalized design and visualization technology. Where a consumer can visualize their room/space in a photo-realistic 3 rendering/model of their space with the new makeover, consisting of new and existing products. The customer can view their entire room in 360/VR before they even purchase any products, resulting in higher shopping carts, lower return rates and high customer satisfaction.
Through March 2015, Amra was co-founder and CEO of LittleCast, which launched in September 2013. LittleCast is a direct-to-fan video distribution, monetization and marketing platform, where artists and publishers can sell video directly to their fans via Facebook Fan pages, embedded players and the LittleCast iOS and Android mobile apps. Under Amra’s leadership, LittleCast raised more than $2 million in seed funding. Amra managed a team of 10 engineers, launched the product, sourced and managed initial customer trials, and worked with talent agencies, management companies, music groups/labels, and multi-channel networks (MCNs) to get influencers to use the LittleCast video distribution and monetization platform.
Prior to LittleCast, Amra was the founder and CEO of Allvoices.com, a global people’s media company that allowed anyone to report news or their story from anywhere in the world. Launched in 2008, Allvoices was the fastest-growing citizen media news site, with more than 10 million unique users per month and 460,000 citizen reporters from over 180 countries.
Amra started Allvoices because she felt that mainstream media was too narrow and biased and did not provide access to multiple points of view. She believed there was a need for a social media platform where individuals could report on-the-ground news, share opinions and understand each other’s perspectives through real, unedited conversation. Allvoices used breakthroughs in machine learning, natural language processing and crowd sourcing for contextual analysis and matching to perform editorial functions. It also was an early user of search engine optimization and social media to distribute news. Amra holds four patents for the work on Allvoices.
Allvoices, which was backed by more than $9 million from VantagePoint Venture Partners and Silicon Valley Bank, was acquired by PulsePoint Media/Datran Media in 2011.
Prior to Allvoices, Amra was a partner at the venture capital firm Sevin Rosen Funds, focusing on investment opportunities in software, communications/networking infrastructure and next-generation telecommunications carriers. Before joining Sevin Rosen, Amra was a product marketing director at Ascend Communications and Lucent Technologies, where she was instrumental in growing the DSL business. She was also responsible for product positioning, competitive analysis and outbound marketing for the remote access business.
Most recently, from May 2015 to December 2015, Amra was a consultant at Joyus, a video ecommerce company targeting women. Amra led the Joyus marketplace, Joyus Facebook video distribution and influencer strategy and implementation. She has also been a strategic and business consultant to several other technology startups.
Amra has an MBA from Harvard University and a Bachelors of Electrical Engineering and Computer Science from University of New South Wales, Australia. Amra was born in Pakistan, and lived in Pakistan and Australia before moving to the United States to attend Harvard. Amra lives in San Francisco with her husband and two sons.